ABOUT

Hey there! I’m Alejandro Rojas, born in Cuba in 1993—basically a ‘90s kid with a knack for turning coffee and chaos into art. I graduated in journalism from the University of Havana, but life had other plans. What started as a job involving a camera (read: I had no choice) quickly spiraled into a full-blown love affair with photography. Funny how life works, right?

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Before I knew it, I was snapping photos with some of Cuba’s most incredible designers and agencies. Suddenly, people thought I knew what I was doing! My camera became my passport to creativity, and my obsession with capturing movement and emotion took off like a well-rehearsed pirouette.

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Speaking of pirouettes, ballet photography stole my heart. There’s just something magical about freezing a dancer mid-leap or capturing the elegance of a perfectly arched foot. Oh, and I dabble in celebrating the human form too—because why not? Anatomy is basically art, and I’m here to prove it.

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My photos aim to tell stories that don’t need words. I mix technical know-how with a sprinkle of creative madness to craft images that (hopefully) make you feel something. Whether it’s the vibrant rhythm of Cuban culture or the universal beauty of humanity, my lens is always searching for the next great story.

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So, that’s me—just a guy with a camera, chasing light, movement, and a little bit of magic. Let’s make something extraordinary together!